13 Aug Target your Marketing in Social Media
Hi everyone, I’m Larry, Marketing Assistant at Warehouse Dating. Recently, I’ve been doing a lot to do with social media and marketing. As a result, I thought I’d write a small piece as to the importance of targeting your audience when advertising on social media.
Do your homework before you start:
Social media, as I have written before, is a fantastic free tool that can be used by anyone to advertise their business and/or their products. But you don’t want to go out there blind just shouting into the wind hoping someone will hear it. Doing some homework before you start to not only figure out exactly who your target audience is, but where they congregate on the internet is very important.
When advertising with print media, ideally you want to figure out your niche, then find publications that target that niche in particular. This will net you an audience that is already receptive to what it is you’re offering. The same goes with social media. Depending on what your particular niche is, there may be a particular social media platform that suits it better. All of this research in targeting the correct audience will net you a faster and better result.
Use your community
Once you have established your niche on the social media platform of your choice, people looking for the niche you have established will end up seeking you out. As a result of this, like minded individuals who have been seeking out the niche you provide will have other people there that all have the same interests in common to talk to creating your very own community. Using this community to trend hashtags, if you’re on twitter or to like and share your posts giving you a higher ranking in search engines meaning that it’s even easier for people to find you and your community making more and more people see what it is you’re advertising.
Advertising on social media can be done the same way as print advertising and should be if you’re planning to get the most out of it. Do your homework, try and jump in to conversations that are popular by using hashtags if it’s on twitter, and comment something providing that the conversation is relevant to what you’re advertising so that you’re inputs are welcomed, rather than shunned as spam an get your name out there to people who want what it is you’re advertising.